Tools for tracking brand mentions

Tracking brand mentions is essential for understanding how your brand is perceived online. Here are some tools you can use to monitor mentions across various platforms:

Mentionmapp - See your mentions and critical relationships. Specifically designed for tracking brand mentions, Mention allows you to set up alerts and monitor multiple sources in real time. You can also reply to mentions directly within the app

Awario - Track mentions on social media, compare to competitors

Google Alerts - Get notified about brand mentions

UNION metrics - Analytics snapshot for twitter users or keywords formerly know as TweetReach

Social Mention: This tool aggregates data from social networks (such as Digg, YouTube, Facebook, and Twitter) and presents mentions in an easy-to-understand visual format. It also provides insights into your brand's strength, sentiment, passion, and reach.