Call tracking software is a tool used to monitor and analyze incoming phone calls to a business. It assigns unique phone numbers to different marketing channels, such as online ads or print campaigns, allowing businesses to track which channels generate the most calls. The software records call details and provides insights such as call duration, caller location, and call outcomes. It helps businesses optimize marketing strategies, improve customer service, and measure the effectiveness of advertising campaigns.
Call tracking software is a valuable tool for businesses and marketers to gain insights into their phone call leads, optimize marketing campaigns, and improve customer engagement. Here are some notable call tracking software platforms:
AvidTrak: This platform allows you to track calls from various channels (search, social, display, print) by assigning specific trackable company phone numbers. It offers dynamic phone number insertion for PPC search-engine ad keywords and provides insights into web pages that drive phone call conversions. AvidTrak integrates with CRM software as well. Pricing options include a free trial, Starter ($15/month), Professional ($30/month), and Agency ($55/month).
Ringba: Geared towards marketers and brands, Ringba offers real-time call campaign tracking and call attribution. You can attribute specific traffic sources and keywords to your calls. If you’re dealing with high call volumes,Ringba allows you to create routing plans for efficient call flow management. The basic plan is free, while the premium plan costs $99 per month.
VoIP Detective: Designed for Cisco Unified Communications Manager (CUCM) users, VoIP Detective provides visibility into call activities within CUCM servers.
CallRail: A popular choice, CallRail offers call and form tracking. It helps businesses understand which campaigns generate calls effectively. It’s particularly useful for inbound call tracking.
WhatConverts: Ideal for tracking significant amounts of data about lead generation, WhatConverts provides detailed insights into call data. It’s a powerful tool for understanding campaign performance.
Choose a call tracking solution that aligns with your business needs and integrates seamlessly with your existing systems. Whether you’re a sales team or a marketer, leveraging call tracking software can enhance your understanding of customer behavior and drive better results!